As a marketer, social listening is an essential tool to understand what people are saying about your brand, products, or services on social media. In this case study, I'll be analyzing the social media presence of Alani Nu, a popular energy drink brand, to understand what people are saying about them and how they're responding to customer feedback. It wasn’t long ago that I first saw this brand in our local Target and decided to give it a try since I had never heard of it before. Now Alani Nu is a popular energy drink brand that offers a range of energy drinks and supplements. On social media, the brand is promoting its unique flavors and high-quality ingredients, as well as engaging with customers and responding to feedback. On Instagram, many customers are raving about the brand's unique flavors, such as Hawaiian Shaved Ice and Pink Slush. For example, @lifewithashleywhite said, "Omg. Cosmic Dust is my fave but I haven’t tried the shave ice one" (@lifewithashl
